Already during the process of the island workshop and the definition of the “Borkum 2030” mission statement, all participating actors were particularly concerned with one question: How do we secure tourism as Borkum's basis for existence? The further development of the Borkum brand shows the answers from the marketing department to this question.

The content will include, among other things, the path for tourism development developed in the Borkum 2030 mission statement, positioning and promoting the Borkum brand, the retention of regular guests and the development of new target groups as well as the further professionalization of marketing/the clearly noticeable market presence Due to the incoherently published slides on social media, the topic of hotels is not part of the event,” confirms Göran Sell, Managing Director of the NBG. “We assume that everyone is keen not to hinder or disrupt the course of the information event “Even if there seems to be incitement in this direction,” said Jürgen Müller, Chairman of the Supervisory Board. “The NBG is fulfilling its mandate to address and implement various topics from Borkum 2030, including the topic of marketing,” adds Mayor Lübben. All interested Borkum residents are cordially invited to the event on the Kulturinsel.