According to an analysis by the online travel portal Travelcircus, Borkum is once again one of the most popular photo motifs on the Instagram image network this year. With 184.669 posts, the largest East Frisian island is in third place in the “Small Town Islands” category. This corresponds to an increase of almost 47.000 hashtags and is also the highest increase in the area (34%). This is also confirmation of the placements from 2020. “Borkum has many wonderful photo opportunities to offer. These include our lighthouses, the South Beach, the Ostland, the Loopdeelenweg and many more. That's why we're very happy that our Borkum residents and guests take them out into the world every day. There is no better advertising,” says deputy tourism director Pia Hosemann.

Fehmarn and Norderney take first and second place.