According to an analysis by the online travel portal Travelcircus, Borkum is once again one of the most popular photo motifs on the Instagram image network this year. Travelcircus examined a total of 2023 small towns on Instagram to announce the “Instagram Stars 1.045”.

With 202.980 Instagram posts, the largest East Frisian island is once again in third place in the “Small Town Islands” category, which corresponds to an increase of 18.311 hashtags compared to the previous year. As in previous years, the decisive factor for placement was how many pictures were tagged with the hashtag #Borkum.

“The mix of nature and small town flair enchants Borkum visitors and islanders alike. Borkum has many wonderful photo opportunities to offer. This includes our towers such as lighthouses and water towers, the Südbad, the Ostland, the Loopdeelenweg, the kiters in front of the Nordbad and many more. That's why we're very happy that our Borkum residents and guests take them out into the world every day. There is no better advertising,” says tourism director Pia Hosemann.

Fehmarn and Norderney once again take first and second place with 373.998 and 349.806 contributions.

To the complete ranking of Travelcircus.

Instagram Award 2023_Borkum